Making good interpretive art isn’t just making some art and sticking some words on it. It’s a complex dance around something might be seen, read, studied by millions of eyeballs over decades. It teaches, it inspires, it’s just a sign!

One of my first, over 30 years ago now, for Badlands National Park. Soon after the painting’s installation, we designed and printed products that the bookstore sold and the association wholesaled. Posters, jigsaw puzzles and cards were developed. Extra interpretive posters were printed for the rangers to use for educational purposes.

Now, a new puzzle box design is continuing this program into the future. This entire project has dramatically increased the Interpretive Associations sales, and has more than paid back the original investment of the painting.

This time, the painting above was chosen for the products, and this time, an entire line was created for sale in the visitor center.  Jigsaw puzzles, posters, an entire line of products came from this single image.